THE CODEX

Thinking Vs. Doing

“When you have to shoot, shoot, don’t talk.” ~ Tuco, The Good, the Bad and the Ugly Do what you should. Don’t talk about what you should be doing. Results come

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Return On UX

You’ve heard of Return on Investment, I know. But have you heard of Return on User Experience or RoUX as I call it? Or, if you’ve heard, have your attentively

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The right behavior

Every behavior gets something done or delays something that is to be done. Every word you speak, every sentence you write, every piece of code you test, every story you

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Cool idea, crappy app

When someone is using an App that is not easy for him to use, the App features and other benefits suddenly disappear. You need to be absolutely clear and specific

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Don’t feel sorry

Do you keep feeling sorry about the things? You should not. Here’s why: you keep feeling sorry when you don’t take ownership of your act (or inaction) in the matter.

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Right location wrong menu!

Are you someone who thinks: “Despite the fact that location of my restaurant is in the heart of city, I barely get customers. Repeat customers? Hell No. Maybe I should change

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On Scope Crepe

How to deal with Scope Crepe request from your Project Sponsor? Your project sponsor should not hear this first: your request is out of project scope. It will be an

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Product Vs. Solution

“Building a Product Vs. Solving a Problem – Is this a valid question?” you might ask. Yes, it is, here’s why: “Let us focus on building a great product,” you will

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